It’s no secret that content creation on both photos and videos are rising, especially video content are going way up nowadays. Whether it’s Instagram or Facebook, video content on social media is what marketers need to focus on in 2018. Nevertheless, video production in Penang is still growing. Many do not realize the importance of branding/marketing videos. It’s a must to understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers, especially as a marketer myself.